40s All-American Ads, Jim Heimann (Ed.) ā 1st Edition
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Publication: Cologne, Taschen, 2001
Formatting: 4to, pp. 768.
Condition Report: Very Good. The publisher's original pictorial wrappers remain bright and entirely free from spine creasing, demonstrating only trivial shelf-wear and light rubbing to the extremities. The binding remains formidably tight and square, fully supporting the substantial text block. Internally, the pages are notably clean, crisp, and bright, completely devoid of any foxing or marking, presenting as an excellent, carefully handled copy.
Catalogue Note: This early Taschen flexibound edition, edited by Jim Heimann with an introduction by Willy Wilkerson, offers a comprehensive visual record of American consumer culture during the 1940s. Profusely illustrated throughout in both colour and black-and-white, it reproduces hundreds of vintage advertisements spanning automobiles, fashion, food, and industry.
While subsequent printings and variant editions (including the abbreviated 'Icons' series) were later produced, this hefty 2001 printing remains a desirable reference copy for historians, graphic designers, and cultural scholars. Copies in this well-preserved state, without the heavy spine creasing typical of such substantial softcovers, are becoming slightly harder to source in clean condition.
World War II brought unprecedented pride, prosperity, and propaganda to the American people, and nothing mirrors this wave of mid-century consumerism quite like the advertisements of the era. 40s All-American Ads delves into the print advertising landscape of a decade defined by global conflict and subsequent economic boom, showcasing how brands sold patriotism, progress, and everyday luxury to the masses. It serves as a fascinating and visually stunning time capsule for enthusiasts of commercial art, history, and Americana.
Book Condition: Very Good
Book Authors: Jim Heimann
Book Publisher: Taschen
Book Language: English
Narrative Type: Non-Fiction
Genre: Art & Architecture
Book edition: First Edition
Signed: No
Book Pages: 768
Book Publication Year: 2001
Book Publication Date:
Book Binding: Flexibound
Illustrator: N/A
Book Series: All-American Ads
Country/region of manufacture: Cologne, Germany
Book Dimensions:
Book Condition Guide
| Condition | Description |
|---|---|
| New | A brand-new, unread and professionally handled book. Carefully preserved from publication to purchase, these books are offered in the best attainable condition. This grade applies to recently published titles that have not entered long-term storage. |
| As New | The book is in pristine, original condition as if just published. No signs of use or handling. The dust jacket (if present) is equally flawless. This grade applies to any book that has remained untouched in storage for years. |
| Fine | The book is close to As New. It remains bright and attractive, but could show minor imperfections to the boards and/or dust jacket (if present). Its pages are typically clean and unmarked. |
| Near Fine | The book has a number of small flaws, i.e. slight rubbing to the edges, or tiny chips or creases to the dust jacket (if present). Its pages may have faint marks, or creases that are barely perceptible ā nothing that detracts from their overall condition. |
| Very Good | The book maintains its structural integrity, and has no major flaws such as tears to its binding or pages. It may, however, show signs of careful use, handling, or storage ā small marks and creases, light foxing. Its dust jacket (if present) remains fully intact, but small tears may be present. |
| Good | A book that remains intact and readable with complete text pages, but shows moderate signs of wear and use to both the book and dust jacket (if present). It may have noticeable creases, nicks, or stains, and the spine likely shows fading, bumping, and rubbing. There could be writing, underlining, and other marks on some pages, though the majority will be clean and tidy. |
| Fair | A book with significant wear or damage. The text pages will be complete, but there may be heavy underlining, highlighting and staining throughout, and the bookās endpapers, half-title, and copyright pages could be damaged or missing. The binding could be loose, and the dust jacket (if present) may have notable scuffs or tears. These copies are usually of interest for content, signature(s) or scarcity. |
| Poor | A heavily worn book whose value lies in its complete and legible text. A poor book will have substantial defects ā loose joints or hinges, detached covers, loose and/or missing pages, and could be heavily soiled. A poor book is also known as a reading copy, and although compromised, can hold historical or bibliographic significance. |
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